Goal: Design a product based on a specific brand identity with a story and interpret it into your own design.
Brief: Bosco Pasta, a brand originating in Italian heritage, began as an elementary school lunch product in the US, and is currently transitioning to commercial stores.
Execution: encouraging the concept of Italian heritage, I MERGED iconic imagery, such as Italian tile, and combined it with child-friendly drawings. This enforced the brand's identity as traditional and friendly, as well as its origin as an elementary school product.
